The Charlotte Hornets are partnering with Youtuber, and Greenville resident, MrBeast for a jersey patch this season.
The Hornets are launching a jersey-patch partnership with YouTube and social media sensation MrBeast.
MrBeast, whose real name is Jimmy Donaldson will advertise his Feastables logo on the Hornets’ uniforms and media backdrops for news conferences, the team said on Monday.
YouTube superstar MrBeast has partnered with the Charlotte Hornets to launch a jersey patch of MrBeast’s snack brand on the Hornets’ jerseys.
The new jersey marks the first partnership between an influencer and an NBA franchise.
The Charlotte Hornets are launching a jersey patch partnership with YouTube and social media sensation Mr. Beast, a first between an influencer and an NBA franchise,
NBA reporter Adrian Wojnarowski tweeted on Monday.
The post featured a photo of Hornets’ point guard LaMelo Ball in his jersey featuring the new patch.
MrBeast, whose real name is Jimmy Donaldson, will advertise his snack brand Feastables though the jersey patch, which features the brand’s logo.
It will appear on all Hornets’ jerseys and as a media background during press conferences, the NBA team confirmed on Monday.
He is widely considered to be the most popular YouTuber in the world with more than 350 million combined followers and boasts an estimated net worth of $500 million, which he amassed running several YouTube channels as well as his snack brand, Feastables.
We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,
Hornets COO and President Fred Whitefield said in a statement.
We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.
According to the Hornets’ press release,
The Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm and both the virtual and physical uniforms of Hornets Venom GT, the organization’s NBA G League and NBA 2K League affiliates.
A promotional clip posted on the Charlotte Hornets’ official social media page features a first look at the updated uniforms with the blue Feastables patch. Point guard LeMelo Ball is also seen snacking on a Feastables chocolate bar in the clip.
Feastables is the official sponsor of the @hornets,
MrBeast wrote in a tweet posted on Monday.
I love Basketball, so it only makes sense for Feastables’s first sponsorship to be with my home team.
Donaldson launched his snack brand, Feastables, in January 2022.
The brand sells chocolate bars, cookies and other sweet snacks made from organic ingredients with no artificial flavors, according to the Feastables’ site.
The Feastables brand made more than $10 million in its first few months.
The Charlotte Hornets are launching a jersey-patch partnership with YouTube and social media sensation MrBeast, a novel entrée between an influencer and an NBA franchise.
MrBeast, whose real name is Jimmy Donaldson will advertise his Feastables logo on the Hornets’ uniforms and media backdrops for news conferences, the team said on Monday.
Donaldson, a native of Greenville, North Carolina, is believed to have the most subscriptions of any individual on YouTube, TikTok, X and Instagram over 350 million combined followers.
MrBeast’s partnership is the first high-profile public-facing business move of the new majority ownership regime of Rick Schnall and Gabe Plotkin, who took over the franchise from Michael Jordan in July.
According to a press release,
the Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm and both the virtual and physical uniforms of Hornets Venom GT, the organization’s NBA G League and NBA 2K League affiliates.
In addition, the partnership includes displaying Feastables branding on media backdrops for all of the Hornets’ press conference interviews.
Donaldson, whose “MrBeast” YouTube channel has over 188 million subscribers, has the highest following of any YouTube creator in the United States and is the most-subscribed individual (non-brand) YouTuber in the world. He launched Feastables in January 2022, and the company reportedly made $10 million within a few months of its creation.
MrBeast’s reach is rather large.
With new ownership, Rick Schnall and Gabe Plotkin, they really pushed us to try new things and really look at things that haven’t been done before, not only in the NBA but in the industry,
Gallagher said.
They wanted us and challenged us to go find unique ways to grow our brand and grow our fan base. And they just said, ‘Hey, don’t do what’s typically done. Push the envelope. We need to set new standards.
That plan was put into motion and now the Hornets’ cutting-edge move is ready for public consumption just in time for a highly anticipated season of Charlotte basketball.
I think that’s what’s groundbreaking about this it’s the first of its kind,
Gallagher said,
and will open up opportunities for us to reach new demographics and bring in new fans.
