Wang Puzhong’s coach Meituan’s core local business facing competition

Finance News Agency, April 18 (Reporter Xu Cihao)Following the announcement of business integration in February, today (April 18), Meituan CEO Wang Xing issued internal emails to announce the integrated tissue progress.

According to the content of the email, the previously integrated Meituan platform, the store business group, the home business group, and the basic R & D platform will be merged into the “core local commerce” section.

In February of this year, Meituan announced the core local business business of Lieutenant General Wang Tuan Meituan Platform, the store and the home business group.This internal mail was officially named the results of the previous round of business integration in the company’s architecture, and it was clear that Wang Yizhong’s identity role was clear.

According to the email, Meituan will “no longer set up to the store business group and the home business group. The two business groups have adjusted the various departments of the two business groups to be directly belonging to ‘core local business’.”

It is worth mentioning that, in addition to the establishment of a “core local business” sector, the Meituan Takeaway Division has also recently carried out a new round of organizational adjustment.The newly established urban business department, chain business department, and supply exploration department, etc., are the heads of young and experienced managers.

An unnamed Internet analyst told a reporter from the New Consumer Daily,This can make Meituan’s focus more stable and more concentrated resources.

The analyst pointed out that the local life service market is facing huge opportunities and challenges. The Meituan through integrates key business groups and platforms, optimize the organizational structure, can better seize market opportunities, deal with challenges, and achieve more stable and sustainable sustainable and sustainable sustainable.develop.

Meituan’s breakout

Since last year, Meituan has adjusted a series of adjustments to the organizational structure. Especially since this year, it has adjusted multi -wheeled organizational structure around the core local living business business, achieving the overall youth and flat organizational structure.

The largest adjustment of the adjustment occurred in February this year. In the core local business, it was integrated to the home business group, the store business group, the Meituan platform, and the basic research and development.In addition, a rotation plan for a new round of business leaders has been carried out.

Regarding the adjustment of the organizational structure, Wang Xing said at the fourth quarter of 2023 analysts that organized changes improved the efficiency of operating through integration platforms and research and development.

“After adjustment, on the one hand, business teams can cooperate more closely to provide better services for merchants and improve business operating efficiency. On the other hand, the integration of business teams helps better identify consumer needs, enhance products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products and products are enhanced.Price competitiveness and improve consumer experience. “Wang Xing said at the above analyst at the analyst.

On the other hand, since mid -June last year, Meituan has reduced the deduction points of some catering merchants from 8%to 4%.The liquidation of his agreement promises that the price of the package in Meituan will not be higher than Douyin.

At the same time, Meituan is also increasing the lack of investment in live broadcast business and short dramas.

In addition, Meituan is actively carrying out overseas layout. Last year, KEETA, a takeaway platform in Hong Kong, China. According to data disclosed to the New Consumer Daily reporter before, as of January 5, KEETA has exceeded 130 in total.Thousands of users download and register. At the operational level of merchants, the average growth rate of merchants on the Keeta platform has increased by more than 30%in several months. Nearly 10,000 merchants have settled in, becoming the takeaway platform with the second market share in Hong Kong, China.

At the above performance meeting, Meituan executives revealed that the business growth in Hong Kong, China is also on the right track, and is evaluating the opportunities in other markets.

The large factory “” divide the “” local life business

As we all know, Meituan’s business includes two parts: core local business business and new businesses. Among them, the core business segments of local life and Internet manufacturers are trying to share a share.

At the beginning of March this year, the news reported that the organizational structure of the Douyin Living Service Department and byte commercial sales department will be greatly adjusted, and the middle layers of the two businesses will also be a two -way mobile rotation.

Among them, the Douyin Life Service originally used the three parallel departments of the store, the store comprehensive, and the wine brigade according to the industry.Department; and the core backbone of the byte commercial sales department will be transferred to the living service business to take over this newly established department.

It can be seen that Douyin’s ambition to local life.

According to the Douyin Living Service “2023 Annual Data Report”, the total transaction volume of the Douyin Life Service Platform in 2023 increased by 256%, and the store covered a total of 370+ cities. Compared with 2022, the platform’s short video transaction volume increased by 83%.The transaction value increased by 5.7 times.

As a short video field, another player is fast -moving in recent years.As early as September 2022, the local life business was upgraded to an independent business department and the local living division was established.Today, a year and a half passed, and the local business of Kuaishou has grown rapidly.

The “Insight Report of Kuaishou Local Life User Insight” recently released shows that in the fourth quarter of 2023, the number of users who placed orders for the local life increased by 23 times year -on -year, and GMV increased by 25 times year -on -year.

On March 21, Kuaishou held a local life ecological conference in Qingdao entitled “All group purchases are worthy of re -reorganization”. New Consumer Daily reporters learned from this conference that Kuaishou will launch a billion -level platform subsidy this year this year.He must allow all high -quality group buying merchants to participate in the fast -moving local life ecosystem to obtain new business increments, showing the ambition to enter the local life.