PDD.US is a miracle of my country’s and even the global e -commerce industry. In 2023 after its establishment, Pinduoduo reached a revenue of nearly 25 billion yuan, with a profit of 60 billion yuan.Recently, the market value of Pinduoduo once surpassed Ali (09988.HK) (BABA.US), and has already crushed JD.com (09618.HK).
Pinduoduo’s sudden emergence directly pushed his founder Huang Yan to TOP 30 in the global rich list.
Fortune is soaring 160 billion yuan, ranking among the second richest in China
Recently, the “2024 Hurun Global Rich List” was released, and the billionaires have reached the time of showing “muscles”.
The list shows that the science and technology madman Musk regains the world’s richest man with a wealth of 1.67 trillion yuan (RMB, the same below).In China, the founder of Nongfu Spring (09633.HK) Zhong Ye Fortune shrinks 9%compared with last year, but still becomes the richest man in China for the fourth consecutive time for 450 billion yuan.
The last list also ranked 39th in the world and Huang Yan, the 5th in China. In this list, Ma Huateng, Zhang Yiming and Zeng Yuqun, which were strongly squeezed in the list, rose to the 24th of the global list with a wealth of 385 billion,Put and become the second richest in China for the first time.
Huang Yan, 44, is the fastest growing wealth value at TOP 20 Chinese businessmen. Its wealth has increased by 71%compared to the previous year, becoming the most wealth growth entrepreneur in China.
The list shows that among TOP 20 Chinese entrepreneurs, 14 people have a negative growth of wealth, and only 5 of the wealth of 5 people achieve positive growth, and Huang Yan is one of the people who have achieved positive growth.Last year, large companies in the Internet and other fields tightened the winter, which led to the shrinking of the company’s helm’s wealth, and Huang Yan jumped against the trend this time.
27Learning to achieve financial freedom in the age
Huang Yan was born in Hangzhou, Zhejiang in 1980. During his elementary school, he showed the essence of Xueba.According to his article in “My Middle School and University”, he won the Olympic Award in elementary school.
At the age of 12, Huang Yan was admitted to Hangzhou Foreign Language School.According to his primary school teacher, he is the only student who has been admitted to the institution in the middle school in the 9 years.
After graduating from middle school, Huang Yan was sent to Zhejiang University’s Hybrid Class. The mixed class was a test of elite education in colleges and universities. The mixed class enjoys resources, opportunities and freedom, which is very helpful for him to study and work in the United States.
When Huang Yan was in middle school, many of the students were the second and second generations of the officials. These students were very good. Huang Yan communicated with them and influence each other, which made him form a different values and world outlook from other middle school students to accept the WestThe degree of culture is also deeper.
In 2002, after graduating from undergraduate, Huang Yan went to the University of Wisconsin University Madison, Madison, and after graduating in 2004, he went to Google in Silicon Valley to start his first job and served as a product manager position in Google.Later, it coincided with Google’s entry into the Chinese market. Huang Yan was fortunate to return to China with the then global vice president of Google and participated in the start -up stage of Google China.
According to Huang Yan, in Google’s three years, he has basically achieved financial freedom.At that time, he was only 267 years old.
At the age of 27, Huang Yan was unwilling to be “fighting workers” and was determined to break out of the world.In 2007, Huang Yan started his own business since he left Google, and successively founded mobile e -commerce, e -commerce operations and game companies.Although several entrepreneurship has not succeeded, this has founded Pinduoduo in the future and pushed Pinduoduo to the Chinese e -commerce industry to accumulate rich experience.
Business Wizards support the Pinduoduo Empire
Before Huang Yan founded Pinduoduo, he had to mention an important character & mdash; & mdash; Duan Yongping.
As early as 2002, when Huang Yan was still studying in the United States, Ding Lei of Netease (09999.HK) (ntes.us) will introduce Duan Yongping to a young talent & mdash; & mdash; Huang Yan.Duan Yongping appreciated Huang Yan very much. Not only did he take Huang Yan to participate in Buffett’s lunch, but Huang Yan obtained the “true scriptures” of business.Consultation, even directly contributed industrial resources and directly contributed.
Later, Huang Yan talked, “The biggest to my commercial education is Duan Yongping.”
2015 is the turning year of Huang Yan’s life.At that time, he aimed at the entrepreneurial goal of the rapid development of e -commerce tracks.However, his entrepreneurial project did not follow the old roads of Ali and JD, but founded the pockets and Pinduoduo in the social group model.In the article, he believes that there is a product form that “the capitalist pays the certainty of buying his production capital allocation for ordinary people to form reverse insurance.”
In 2016, Pindu Goods and Pinduoduo merged. The name of the new company was “Pinduoduo”, and Huang Yan became the chairman of the new company.According to positioning, Pinduoduo adopts a distributed artificial intelligence and social group model, and is committed to providing consumers with more cost -effective products.
Huang Yan later recalled that for a long time, a great promotion of failure made him believe in the model of “fighting”, which can effectively gather the needs of people, and will inevitably create different social value in the future.
It turns out that the power of “cutting a knife” is not huge, because no one can endure the temptation of low prices and use.And this positioning is also the “sprinkler” of differentiated competition with Alibaba JD.
As early as March 2016, Huang Yan said, “Our team may be 20 years behind the Ali team. I think we may have the opportunity to have the opportunity to distribute in the new traffic distribution, new user interaction forms, and new internationalization.In the case, it can make a different Alibaba “” The form of the entire e -commerce market has changed a lot. Today, the form of success in Ali may not be the form of success tomorrow. “
In April 2018, Huang Yan talked about business competition, “We are competing with Taobao with misplaced competition, and they are competing for different scenarios of the same group of users, and they will grow faster.”
After Pinduoduo went online, it spread quickly like a “virus”. It was just a blood path under Ali and JD.com, and the user scale continued to rise.
In February 2016, Pinduoduo paid more than 20 million users; 5 months later, the number of platform users exceeded 100 million.In 2018, Pindu’s many years of active users reached 385.5 million yuan, surpassing JD.com to become China’s second largest e -commerce platform.At the end of 2020, the number of active users for many years climbed to 788.4 million, successfully squeezed out Ali, and reached the top of the national e -commerce users.
Not only that, Huang Yan also copied a lot of “cutting a knife” mode to overseas. In September 2022, he launched the cross -border e -commerce platform TEMU. TEMU means “Team Up, Price Down”.The lower the price.
Since its launch, TEMU has continued to expand in overseas markets, siege the city, and has entered 50 countries and regions.
In just more than a year, TEMU has been in a global market, becoming a second growth curve of Pinduoduo.According to HSBC’s previous estimates, TEMU is expected to get a market share of 3%-6%in developed markets in the United States, Europe and Asia.In 2023, TEMU contributed 23%of Pinduoduo’s total revenue. This number in 2024 is expected to rise to 43%, and in 2025 more than 50%.
Jiejia returns to the field, donate 100 billion yuan
One person supported the entire Pinduoduo Empire, which also continued to soar Huang Yan’s value.
In 2019, Huang Yan’s share of Pinduoduo’s shares was as high as 43.3%. Later, due to the transfer of his shares to the collective, his shareholding ratio dropped to less than 30%.
In recent years, Pinduoduo has successfully turned its losses to profit, and the stock price has continued to rise. The current market value is close to 160 billion US dollars.As Huang Yan, who holds the largest proportion of Pinduoduo, its wealth value has risen.
In 2019, Huang Yan entered the top 100 of the Hurun Global Rich List for the first time. At that time, his wealth exceeded 100 billion yuan, reaching 135 billion yuan; in 2021, his wealth increased to 229 billion yuan; in 2023, Pinduoduo’s stock price rose sharply.Huang Yan’s value rose sharply again, and successfully ranked among the top three in the list of Chinese rich people, ranking third with 270 billion yuan of wealth, second only to Zhong Yan and Ma Huateng.
The success of Pinduoduo made Huang Yan’s views and business philosophy of “money” even more unique. He once said, “Money is a tool, not the purpose.”
However, Huang Yan, who was in a period of light, suddenly made amazing decisions: in 2020 and 2021, he successively stepped down as the CEO and chairman of Pinduoduo, and no longer served as the helm of the “big ship” of Pinduoduo.
When he stepped down the CEO of Pinduoduo, Huang Yan announced that he donated 10.11%of his holding Pinduoduo, of which 7.74%would be used for basic research, social public welfare, and future management incentives. 2.37%will establish a “Star Charity Fund” for use.Scientific research and promoting social responsibility construction.According to the market value of the time, Huang Yan’s plan to donate was as high as 100 billion.
According to the “2021 Hurun Charity List” released by the official website of Hurun, Huang Yan became the first good for China for the first time with 12 billion yuan. It mainly donated 2.37%of the shares under the founding team to set up a Star Charity Foundation for promoting to promoteSocial responsibility construction and scientific research.
Duan Yongping once said, “Huang Yan has long been immersed in the fun of pursuing wealth, but is immersed in the fun of creating enterprises and creating value.”
