Xinhua News Agency, Beijing, April 3rd, “China Securities Journal” published an article on the 3rd, “The” Holiday Economy “heating up the tourism market to show new vitality.”The article said that the small holiday of the Qingming Festival is approaching, and my country’s tourism market has shown new vitality.”Popular city tickets and hotel reservations in the Qingming Festival have increased day by day, and cultural tourism fever is ushered in many places across the country.” Xiao Peng, a researcher at the Data Research Institute, told the China Securities Journal reporter that the number of air tickets based on small cities as the destinationThe year -on -year increase of more than double.Driven by holidays such as the Qingming Festival and “May Day”, the tourism market is expected to remain high in the second quarter.
With the heat of the Qingming Festival holidays, listed companies, including tourism and aviation, are also stepping up to prepare related service products and the Nuggets “holiday economy”.
(Information picture. Xinhua News Agency)
Holiday tourism has soared
According to a recent report released by Tongcheng, the small holiday tourists in the Qingming Festival are mainly short -distance travel. Some travelers will travel to Gansu and Xinjiang to travel through holidays.
The flower viewing is the keywords of the popular holidays of the Qingming Festival.According to Ctrip data, as of now, orders for reservation for Qingming Festival flowers have increased by more than 6 times year -on -year.The popular flowers in Yangzhou, Wuyuan, Shanghai, Wuhan, Wuxi, Huangshan, Zhangjiajie, Suzhou, Nanjing, and Luoyang are the highest.
In addition, traditional cultural theme activities in some cities have become the hot spot of tourism consumption for small holidays of the Qingming Festival.For example, the Flower Festival held by Jinan from March 23-May 6th, its national style, Hanfu, traditional markets, and poetry cultural activities promoted the rising popularity of tourism search in Jinan.EssenceScenic areas such as Nanjing Mochou Lake, Changsha Tongguan Kiln, Nanning Acacia Town, etc. have also launched the Hua Chao Festival activities to start new gameplay of “cultural flowers”.
Xiao Peng said that today, passengers have a diversified trend of the choice of destinations and pursue unique and recognizable products or scenes.An old street, a vegetable market, and a unique cuisine may become a “explosion” of a city. For the local area, if you want to convert traffic into consumption, you need to use sincerity and better service to impress passengers.
Listed companies seize opportunities
With the heat of the holidays, many listed companies are also stepping up to prepare for the Qingming Festival holiday travel service products.
Lingnan Holdings stated that the company launched a group of ecological -themed tourism products, such as green road riding, flowers and fruits, healthy hiking, etc., while incorporated the tourism experience into nature, and guided tourists to develop a sense of health and environmental travel.The Three Gorges Tourism launched the theme activities such as “Spring Tour the Three Gorges”, and combined through the exclusive consumption discount online and offline activities of the exclusive consumption discounts such as the Douyin Challenge, the live broadcast room welfare, to create the atmosphere of the spring travel, attract traffic, and enhance the experience of tourists.
In addition, multiple airlines are new and encrypted.On April 2nd, China United Airlines opened a direct flight from Beijing to Dunhuang for the first time. The flight was performed every Tuesday, Thursday, and Saturday.Starting from March 31, Dunhuang Mogao International Airport began to implement the new flight seasons flights. A total of 22 passenger routes and 18 navigable cities were planned to provide more convenience for passengers to travel.
Air China encrypted 25 international and regional routes, and the new vehicle seasons planned a total of 448 routes, including 96 international passenger routes, 12 regional routes, and 340 domestic routes; 40 countries and regions in total, covering 187 cities.The average international and regional flights planned by Xinhang Season Eastern Airlines exceeded 1,240 flights to 90.8%in the same period in 2019, and opened Shanghai to Liade and Vienna.
Under the continuous simplification of flights and routes and entry visas, the entry tour before and after the Qingming Festival has also warmed up.
According to Ctrip data observation, the number of orders for small holidays increased by 153%year -on -year.With the expansion of my country’s “visa -free friends circle”, Switzerland, Hungary, Austria and other new -visa -free six -nation -free entry order increased by 359%year -on -year.
Peng Yi, an analyst at Yingxing Securities, said that the domestic travel market is warm, international travel has accelerated recovery, and the travel industry chain is good. Dining faucets, just -needed hotels, high -quality tourist attractions, duty -free shops and tourism platforms are expected to benefit.With the strong support of relevant policies, the tourism market is expected to recover further and enter the fast track of accelerated repair.
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