Why can a horse -faced skirt from the Ming and Qing dynasties stir up waves in modern times and even become a new favorite of fashion?How do the brands of horse noodle skirts catch this wave of wealth and achieve their sales?What kind of brand opportunities are hidden behind the horsepower skirt?
With the increasingly rising trend of horse noodle skirts, on March 24, 2024, high-end women’s clothing brands “Living in the Left-Linqi Horse Noodle Skirt” (hereinafter referred to as “Lin Qi Horse Noodle Skirt”) in Guangzhou Cultural Landmark-GuangzhouThe Municipal Cultural Museum held the launching ceremony of the first edition of the “China’s Most Beautiful Clothing Horse Skirt White Paper”.Dialogue forum with Innovation.
As a leading brand of Chinese horse -noodle skirts, the “Lin Qi Horse Skirt” has attracted much attention in the industry with its high -end positioning.The industry generally expects that the measures to compile “The White Paper of China’s Most Beautiful Clothing Horse Skirts” will further highlight its leading position in the category of horse -noodle skirts, and deeply dig into the huge potential of horse noodle skirts in the global culture and fashion market.Come to new business opportunities and cultural value.It is understood that the editor of the white paper was initiated by Ms. Lin Qi, the founder of the “Lin Qi Horse Noodle Skirt”, and jointly compiled by the expert think tanks of domestic non -heritage and textiles to ensure the authority and depth of the content.
Reveal the new Chinese jersey horse -noodle skirt
Chinese girls’ “princess skirts”
The horse -noodle skirt is becoming the first Hanfu item for Chinese women’s wardrobes.
In Douyin, the topic of topics related to horse -noodle skirts exceeded 20 billion times.The “2024 Douyin E -commerce Women’s Consumption Trends Data” report shows that in 2023, the number of orders for horse -faced skirts increased by 841%year -on -year; in Xiaohongshu, there were more than 1.12 million notes related to horse noodle skirts.The official New Year’s Day data released by Douyin shows that the “Lin Qi horse -noodle skirt” ranks first in the skirt category. Its product reputation, brand, sales, and experience are all among the best. At the same time, it is recommended as a demonstration case.
The burst of horse -noodle skirts originated from an accident.In July 2022, the “Dior Plagiarism Malaysia Skirt Incident” caused large -scale domestic controversy. Not only did the official media end the history of Copy Persons, many international students also wore horse -faced skirts to defend traditional Chinese culture.Since then, with the boom of multiple node events, the popularity of horse -faced skirts has gradually risen.
The growth of horse -noodle skirts is inseparable from the domestic brand brands and researchers’ past lonely and silent adherence and accumulation.Lin Qi, the non -hereditary inheritor and the founder of the left brand, has been committed to activation, innovation, and inheriting traditional Chinese handicrafts for more than ten years.Looking for and collected more than a hundred antique horse -noodle skirts in all parts of the country.In April 2023, driven by a horse -faced skirt researcher represented by Lin Qi, the production skills of horse -faced skirts were officially included in the eighth batch of non -heritage representative projects in Haizhu District, Guangzhou.”In the left”, it becomes a non -heritage protection unit.
As early as when the brand was founded, “Living in the Left” launched the “Lin Qi Horse Noodle Skirt”, and soon attracted a group of fans who loved Chinese style.Essence
In an interview, Lin Qi said: “The horse -faced skirt is different from other clothing. It is the unique cultural heritage behind it. It is the mainstream consciousness of Chinese culture and self -confidence.”
Furthermore, the horse -noodle skirt is welcomed in its simple way of dressing and flexible matching.In recent years, horse -faced skirts have frequently appeared on hot search, and the trials of horse noodle skirts have become a hot topic that attracts attention. The number of notes on Xiaohongshu has exceeded 200,000.Many users appreciate the effects of horsepower skirts in the shape and shaping outline. They think that even as daily dress, horse -faced skirts look good and easy to wear.
On weekdays, Lin Qi also appeared in the live broadcast room wearing a horse -faced skirt to show fans a real dressing effect.In the two -way communication again and again, Lin Qi mentioned the story of many users and horse noodle skirts: Some people specialize in setting up horse noodle skirts before going abroad.You are a must -have item. Someone gives the horse -noodle skirt as an adult gift to her daughter …
Earlier, Hanfu was often considered more liked by generations Z, but the proportion of users over 30 years of age of “Linqi Horse Skirt” accounted for more than 85%, and nearly 10%were customers under 30.
At the same time, more and more stars have begun to wear horses, shows, showed advertisements, and become wild spokespersons for horse -faced skirts.Among them, Yang Zi once wore a horse -faced skirt to shoot a promotional video, and the national style of the young Shenyang Hefei concert also brought the same Linqi horse noodle skirt.
1 horse -faced skirt is worth 210,000?
The modern charm of traditional clothing is prominent
With the flow of traffic, business is naturally water.So, how does the horse -faced skirt brand successfully captured this wave?Taking the “Lin Qi Horse Noodle Skirt” and other related brands as an example, we have revealed several key strategies.
First, the branding of horse noodle skirts can be stronger
It is worth mentioning that although the horse -raid skirt has burst out, most market goods are still at the level of price competition, and lack of obvious brand recognition.In other words, although horse -faced skirts are a mature product category, there are still a few committed to brand building.
“Linqi Horse Noodle Skirt” is an exception, and it successfully establishes the benchmark position of Chinese horse noodle skirts.Some foreign customers are even willing to spend a price of up to 210,000 yuan, waiting for a few months to customize a Linqi horse noodle skirt.This is enough to show that the Lin Qima noodle skirt is not only enthusiastic in China, but its cultural value and brand value have been recognized by multinational consumers and realized the crowd.
Nowadays, in the face of how to continue to play its unique market value, enhance public cognition, expand its influence globally, and then have a profound impact on the entire industry, it has become a challenge and goal facing the “Linqi horse noodle skirt”.
During this event, Jia Xizheng, a professor and doctoral supervisor of Lin Qi and Tsinghua University School of Fine Arts, Professor of the Disciplinary Design Discipline of Donghua University, Bao Mingxin, a doctoral supervisor Bao Mingxin, Zheng Senior Arts and Craftsman, Guangdong Province, a master of arts and crafts in Guangdong Province, Southern MetropolisHe Bei, Entertainment Executive Editor -in -Chief, and Alexandre Berger, a Paris fashion blogger and ESMOD high -end version of the Guangzhou high -end version, discussed the inheritance and innovation issues of Chinese horse -noodle skirts.
The guests not only deeply exchanged their opinions on the culture of horse -noodle skirts, but also jointly launched the writing of the “China’s Most Beautiful Clothing Horse Skirts”.
Lin Qi said that this event is not only the brand’s active exploration of deep excavation of traditional Chinese culture, but also its strategic deployment of promoting the activation and inheritance of horse -noodle skirt culture in modern society.She emphasized: “The white paper will draw the development process of Chinese horse -noodle skirts, and put forward our criteria and claims in terms of the activation, inheritance, and innovation of horse -faced skirts.”
Some experts and scholars at the scene said that the “Lin Qi horse noodle skirt” was not only committed to the in -depth advancement of branding, but also set a benchmark for high -quality development in the industry.This fully demonstrates the “Linqi horse -noodle skirt”, while pursuing the high quality of the product, actively actively acts as the leader, deeply excavates and enlarges the unique value of traditional Chinese culture.This not only enhances the brand image and market competitiveness, but also plays a positive role in promoting the healthy growth and upgrading of the entire industry.
Second, walk from the sense of ritual into daily wear
Under the wave of modernization of the national tide, the younger generation loves and self -confidence in the national traditional culture has continued to rise. Combining with its own beauty and comfort, the popularity of horse -faced skirts seems to have become a natural trend.
At present, the charm and comfort of products have become the key, driving consumers’ first purchase and repeated purchases.In response to user needs, the brand of horse -faced skirts has carefully improved the products -such as adding practical pocket design and improved skirt structure to increase the convenience of wearing -compared to traditional Hanfu and new midfields, it has significantly improved its practicality.Sex and comfort.
In this “Linqi Horse Noodle Skirt-” Fangyuan “release show”, the reporter noticed that in addition to the “Lin Qi Horse Noodle Skirt”, in addition to having traditional classic horse noodle skirts and two -in -one horses skirt series, this event alsoNewly launched the use of cool material horse noodle skirts.Through design innovation, create products suitable for different temperatures and different people.Such innovation not only makes the “Linqi horse noodle skirt” highlighting its uniqueness among many brands, but also promotes a new perspective of the public’s combination of traditional culture and modern life.
Some netizens think that “Hanfu can also innovate and modernize”, “so there are so many daily life, better to work in summer.”These have a brand mental memory point different from other horse -noodle skirts.
It is worth mentioning that this release of Xiute invited female actor Zhao Yazhi and young piano player Chen Zeyuan as a guest and participated in the interpretation of this horse -noodle skirt show.
In addition, many brands are also actively exploring.When various “thousands of gold” are popular, the brand shows a unique “Chinese -style golden sense” through horse -faced skirts.Similarly, when the concepts of “dating jerseys” and “Christmas shirts” have risen, the horse -faced skirt has expanded to the New Year, and even more daily wear in weddings, commuting, and travel.
Therefore, it will continue to explore and deepen the product characteristics of horse -faced skirts, open up new use scenarios, and combine distinctive brand characteristics, which may become the key point of the future competition of horse -faced skirt brands.
Third, carry forward the “Heirpho” of the old ancestor
In the wave of Chinese traditional culture, the brand of “Linqi horse noodle skirt” has emerged, not only realizing commercial value, but also giving new vitality in traditional Chinese culture in heritage and innovation.
Lin Qi, a non -genetic inheritor of the production skills of horse -noodle skirts, is not only committed to the promotion and application of non -heritage culture, but also has a deep understanding of the traditional Chinese costume culture.She successfully transformed the historical and cultural symbol of the horse -noodle skirt into a unique expression of modern fashion, making the ancient craftsmanship rejuvenating.
After ten years of careful polishing, Lin Qi adhered to the traditional core of non -heritage craft fabrics, and at the same time cleverly combined traditional production skills with modern design aesthetic concepts, successfully led the trend of the national tide, and promoted the modernization process of traditional Chinese culture.EssenceShe said: “The Linqi horse noodle skirt has always been committed to promoting the Chinese spirit behind the horse -faced skirt, so that Chinese culture will bloom on the stage of the world.”
In order to show the charm of the horse -noodle skirt to more people, Linqi held a grand “Linqi Horse Noodle Skirt-” Fangyuan “release show in the local standard building of the Guangzhou Cultural Museum.This release show is not only the first grand event organized by the museum for the first time since its establishment, but also shows that Guangzhou as a cultural city as a famous cultural city and has a firm support for the inheritance of non -heritage culture and the development of local brands.
On the release show, Lin Qi wore a horse -faced skirt, elegant and generous, showing the charm and fashion charm of oriental women.At the same time, the “Lin Qi Horse Noodle Skirt” shows the gorgeous beauty of horse -noodle skirt culture in the new era with its unique oriental aesthetics and strong fashion sense.Through the clever combination of the gorgeous elements of the modern top skirt and the gorgeous elements of Lingnan Cantonese, it successfully integrates traditions with innovation, culture and fashion, so that the public has a deeper understanding of the horse’s noodle skirt and the Chinese culture behind it.And understand.
In addition, Lin Qi also brought horse -up skirts on the international stage. For example, last year’s “Paris Fashion Week” and the 2018 “London Fashion Week” horse noodle skirt conference, the world witnessed the unique charm and deep cultural heritage of traditional Chinese clothing.EssenceThese successful cases not only enhance the popularity and recognition of horse -noodle skirts at home and abroad, but also contribute to the international communication of traditional Chinese culture.
While the brand expands its influence, she has always been committed to satisfying more daily scenes, crowds, and age extensions, so that more consumers can have, and are willing to wear horse -noodle skirts in daily life.This strategy not only helps the popularity and promotion of horse -noodle skirt culture, but also makes horse -faced skirts a bond connecting tradition and modern, cultural and life.
Tradition and modern confrontation
Horse noodle skirt: traditional and modern bridge
Today, through the inheritance and cultural contribution, the horse -faced skirt brand has not only cleverly captured the wave of the national tide, giving the horse -noodle skirt culture new vitality and significance, but also explored new ways to the inheritance and innovation of Chinese culture.
Facing the future, horse -faced skirts may not only be good for Chinese women, but also show the modern charm and uniqueness of traditional Chinese culture on the global stage through brands such as “Linqi Horse Noodle Skirts”.By continuously deepening product characteristics and scene applications, strengthening the contribution of technical inheritance and culture, and continuously expanding the brand’s influence, horse noodle skirts may become an important bridge between tradition and modern, cultural and living, injecting new new ones into the clothing industry into the clothing industryBusiness opportunities and cultural value.
Chinese horse -noodle skirts not only marked the improvement of the influence of Chinese culture in the field of global culture and fashion, but also show the emphasis on the promotion, design innovation and economic contribution of traditional culture.As a modern transformation of cultural symbols, Lin Qima skirts show the world the beauty and profound cultural heritage of China.
